Job Description

About Bullish

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include:  Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar.  CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries.  CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics.  CoinDesk Insights – a digital asset media and events provider and operator of [Coindesk.com]( a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

VP, Creative

We are seeking a Creative Director to lead the next chapter of brand expression and creative execution. This is a hands-on, high-impact role that pairs creative vision with disciplined craft across an ecosystem of brands spanning crypto-finance and media. You will set an ambitious creative bar, bring bold ideas to life, and help shape how our brands evolve across audiences, products, content, and technology.

• Lead the creative expression for our brands across marketing, events, business, editorial, web, and media surfaces. Set an ambitious bar for craft and originality.
• Steward and evolve the brand systems as they mature, deepening visual language, motion, and imagery across touchpoints, supporting new audiences and products, and rewiring the brands for the AI era.
• Develop opportunities for brand motion by establishing how brand moments move, transition, and show up across digital, social, product, and events. 
• Direct and contribute to creative output at the project and program level by guiding designers and marketing partners through roadmapping, briefing, ideation, critique, and delivery.
• Champion a modern, exploratory creative practice, actively experimenting with AI workflows, emerging tools, mediums and design technologies and translating that exploration into useful creative applications.
• Keep the brand systems moving and useful by developing the assets, extensions, templates, and guides teams need to execute at a high level, including brand portals, partner-facing guides, LLM- and connector-ready brand inputs, and corporate templates.
• Partner cross-functionally with Marketing, Media, Product, Events, Business, and executive leadership to ensure creative work solves the right problems with aesthetic ambition.
• Deliver hands-on, 360° creative across the ecosystem, spanning digital and product marketing, campaigns, sales and business collateral, event production, research reports, social, multimedia, product lines and launches.
• Support group-level creative needs including office branding, internal communications, swag and other company-wide creative services.
• Inspire and elevate the team, modeling rigorous refinement, curiosity, prioritization, and accountable execution while helping build a culture where craft is the standard.

• 10+ years leading brand and digital creative at a strong studio, agency or in-house team, with a portfolio that sets a high bar for visual ambition.
• Proven ability to build and evolve brand systems that scale across audiences, products, and touchpoints.
• Track record of making ambitious work happen without a big team behind you.
• Editorial taste and a producer mindset. Strong judgment around typography, pacing, imagery, sequence, and curation, paired with the ability to own the process, solve problems, manage stakeholders and deliver.
• Mastery of Figma and Adobe Creative Suite, with strong digital design fluency and the production discipline and file etiquette you would want the team to adopt. 
• Outstanding presentation, visual communication, and storytelling skills.
• A clear point of view on craft and where design is going, and a collaborative approach that prioritizes the end-viewer/user experience.
• Strong intuition for motion language, timing, and animation principles, and the ability to direct motion through storyboards, key art and asset playbooks. Hands-on experience with After Effects, Rive, Lottie or similar is a significant advantage.
• Ability to direct and elevate other designers, giving smart critique, raising the level of the work and steering teams toward strong solutions. 
• Comfort operating across a global, cross-functional organization, including teams in the U.S., Cayman, London, and Hong Kong.

• Crypto, financial services, or media brands.
• Leading or contributing to brand refreshes and multi-brand portfolios.
• Editorial or publishing-tier design background.
• 3D, WebGL, Framer, Midjourney, and generative or prompt-based tooling.
• Proficiency with project management tools.

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